Setting (and keeping) a goal that matters.
It’s that time of year again: resolution time. Gyms are at capacity as merrymakers come back to earth after an indulgent holiday season. PR pros swear that 2019 will be the year they finally tame their inboxes. But we all know how resolutions usually go – by February, many of those new fitness enthusiasts will be back to their old habits, and inboxes overflowing again. This year, set a PR resolution that will actually stick, and make a big difference for your business.
What is this magical resolution, you wonder? Audience-first thinking. For every campaign, product launch, trade show or article, resolve to consider the specific audience you are trying to reach.
Resolution Part 1: Determine your real audience.
It’s not always cut and dry, just consider the dynamics surrounding a trade show. You might attend an event and highlight products that are built for a specific set of consumers. But, are those consumers attending the show? Maybe, but not always. Think about who exactly you are trying to reach with each campaign – whether it’s general IT professionals who are visiting your booth at an event, or CIOs who directly buy your products – and make sure you are speaking their language.
Resolution Part 2: Find the right platform.
Once you know who you want to speak to, find out where to have the conversation. Parents might be looking at blogs or listening to podcasts, while CEOs are more likely to be found reading the daily business news. Marketers might be checking out the newest social media trends online, while engineers are looking for technical information from vertical industry trade magazines. Until you identify the right outlets for your audiences, you’re just talking to yourself.
Resolution Part 3: Hone your message.
You know who you’re talking to and where you’re meeting, but what are you going to say? Fill in the blank: If my audience learns only one thing about my product, it should be _______. Make sure your messaging gets that point across.
Knowing your audience and reaching them with the right messaging will help you achieve your marketing goals for 2019. Sound complicated? Give Largemouth a call and we can help you stick to your audience-first resolution!