The trick - is knowing how to use it.Instagram Stories provides a visually enticing way to engage new and old followers that can be applied to all brands. Though the feature has been around for a few months now, some brands are still unsure how to utilize the tool.
Learn how you can leverage Instagram stories for your brand:
1. act natural
Though it's necessary to put time and effort into all posts, it's important to remember that the point of Instagram Stories is to share unscripted, raw content to remind followers that there is a real person on the other side of the screen. Your Instagram page typically depicts the final product, but Instagram Stories gives brands the chance to share some behind-the-scenes action.
2. tell a cohesive story
Ever been forced to look through a friend's vacation album, mindlessly viewing an endless stream of photos with no context into what's going on? Try to avoid putting your social media followers in this position. An Instagram feed is all about capturing attention with a witty caption and a cool filter but Instagram stories gives brands the opportunity to tell a story. Craft and share an engaging story that will resonate with your audience. You can get some creative tips from BarkBox's doggie interviews.
3. Include opportunity for viewer engagement
Humans are curious by nature and if tempted to "click here," often will. Try to include a call to action or a challenge in your posts to increase viewership and engagement. For example, when a link is added to an image, Instagram automatically adds the "See More" and upward pointing arrow to the bottom of the screen. Take that CTA to the next level with an engaging tease in the text overlay, "swipe up to read more tips on our blog." Additionally, don’t forget to test out Instagram's poll feature.
Test out your skills on Instagram Stories and take your brand to the next level!